“W”,”A”,”S”,”D”…These keys on the keyboard will be familiar to you if you are or unfortunately used to be a gamer. By the 1980s, personal computers had become powerful enough to run games, but by this time, graphics were beginning to become an important factor in games. Later on different gaming console like Xbox, PlayStation took over the gaming market like until smartphones become popular. Smartphones, Tabs gives a new dimension of gaming as you have touchscreen and the best part is that you can stay connected with people on WhatsApp and Facebook while crossing state borders playing “Pokemon Go”.
Evolution In Mobile Gaming Industry:
So, It all started in year 1998 (remember Snake and Tetris),when games introduced in mobile phones for the first time it changed the world of mobile phones for good, and that revolution has been continuing ever since, with mobile games getting better and better and becoming comparable to PC and console games these days. For example according to a report from “SuperData Research”, In year 2016, mobile gaming was the largest at $41 billion (up 18 percent), followed by $26 billion for retail games and $19 billion for free-to-play online games. Reason behind such popularity is the growing rate of number of users using smartphone. By 2020, 77.0% of mobile phone users, and nearly 64% of the US population will play games on their phone at least once per month as predicted by eMarketer. It’s not just happening with smartphones, According to eMarketer estimates, more than 120 million people, or 72.5% of tablet users, will play games on a tablet at least once per month in 2016. By 2020, half of the US digital audience will play tablet games.
Where Are We???
In the past, India used to outsource for foreign gaming companies providing game development services. There was hardly any opportunity as a gaming market as mostly work was all about providing services for global companies or making games for the feature phones. But over the years, it evolved dramatically as smartphone becomes less expensive and accessible to all. In 2016, India joined the world leaders in the gaming industry. In Q2 2016, India ranked fifth globally by game downloads. According to the report, it is expected to surpass both Russia and Brazil in the coming years. So it’s quite clear that in India, demand for mobile gaming is huge but what about supply? It’s not that there is an evolution in mobile gaming users only there are a lot of start-ups that got evolved over the years.
What’s There For Start-ups?
There are now 250-300 gaming companies compared with hardly 30-40 companies four years ago. It shows how promising this field is for start-ups. Mobile gaming start up Nazara Games reported 220 crore Rupees in revenues for FY2015-16, with the Indian market contributing 47% to the top line revenue.
Game developers are not restricting themselves to the domestic market. For instance, Play Simple’s first game GuessUP,has had over a million downloads and is among the top 10 downloaded games in 20 countries and No. 1 in Egypt. Gaming companies are the biggest advertisers for reward-based videos. The current rates are about $2 for every 1,000 video-ad impressions. This is a strategy that is being used to get users to watch ads and continue to be engaged in the game.
With mobile gaming gaining strong traction in the country, Reliance Entertainment has brought its focus back on the Indian market and is looking to invest in 20 gaming start-up this year. Reliance Games, a part of Reliance Entertainment, has also announced investments worth over $50,000 in marketing and technology to support some Indian start-up.